EOS

[BRIEF]

We developed the visual and verbal identity of EOS, a platform aimed at bringing attention and awareness to Dry Eye Disease.

[THE PROJECT]

EOS is a platform aimed at bringing attention and awareness to Dry Eye Disease, a chronic condition suffered by 30% of the population. Our task was to create a brand that captured the personality of the project, whose main features are cleanliness, technology, and humanism. We chose a palette of cool, neutral colors. The dominant white alludes to the clean and tidy quality of the brand; at the other end of the spectrum, the blue-gray hue calls to mind the scientific, objective character of EOS. The brand’s typographic logo is elegant and minimalistic, reinforcing the pure, human nature of EOS’s project.