Interprocura

[BRIEF]

Interprocura is a family business dedicated to professional legal services, representation in court, procedural advice and management of claims to effectively protect the rights of clients throughout Spain. As a strong point, they are characterized by the rapid resolution of legal problems and by having a very cost-effective technology for it.

[THE PROJECT]

The main purpose of our work has been to create an identity that represents the essence of the brand. Based on references related to the legal and technological world, we have created a branding oriented to communicate the experience and professionalism of Interprocura, with emphasis on the efficiency of its methodology. The restyling of the proposed isotype is based on the forms already present in the brand, with some modification so as not to completely alter its essence. We have opted for more geometric and straight shapes to express seriousness, professionalism and firmness. After the strategy and construction of the brand, we have translated the new image to the look & feel of the web. With a color palette of blues and pastel colors we created a high contrast throughout the interface.