LITTER

[BRIEF]

We developed the visual and verbal identity of LITTER, a digital brand focused on the sale of burgers via delivery.

[THE PROJECT]

Considering the brand’s wild and disruptive identity, our branding uses a striking, brutalist style that aligns with LITTER’s core values. We designed a logo with a typographic aesthetic that maximizes consumer legibility and recognition. As a personalizing feature, we substituted the ® symbol with the letter S—a nod to Shoopo, the flagship restaurant from LITTER’s group. Chromatically, we chose a red, white, and black palette that further underscores the brand’s subversive and explosive personality.