9 Lives is a bakery-café specialized in making handcrafted, American-style pies. They aim to introduce this versatile pastry to the culture and gastronomical scene of Madrid.
Our challenge was to build an original brand: one that broke away from the usual clichés of coffee shop designs, but maintained the project’s roots in American culture. Our solution? An illustrative design with organic contours that make the logo instantly recognizable and—most importantly—memorable. We chose a color palette with warm, tender tones that represent the homemade, handcrafted character of 9 Lives. Chromatically, we chose a red, white, and black palette that further underscores the brand’s subversive and explosive personality.
Target Audience Discovery, Competitor Analysis, Brand strategy, Purpose & vision
Art Direction, Brand indentity, Logo design, Brand guidelines
Branding, naming & web development