Doctor Vásquez

[BRIEF]

Dr. Vásquez brand Identity

[THE PROJECT]

Dr. Vásquez emerges from the need to bring medicine closer to patients in a more caring and personal manner. To achieve this, we've developed a brand that aims to establish a high-quality connection both with the doctor and the medical process—a emotional bond distinct from the standards of traditional medicine. To fulfill this purpose, we've created an identity centered around building trust. Concerning typography, the brand features a primary serif typeface characterized by elegant and friendly endings, aiding in establishing a connection between the message and the audience. For general texts, we've opted for a neutral sans-serif font, aiming to convey the confidence and professionalism typical of a medical clinic. The entire design comprises various circular shapes with gradients reminiscent of the fundamental basis of medicine—atoms and cells, the building blocks of our being. These elements are accompanied by a color palette of oranges and greens, human and natural colors diverging from the cold hues of traditional medicine.