We developed the visual and verbal identity of EOS, a platform aimed at bringing attention and awareness to Dry Eye Disease.
EOS is a platform aimed at bringing attention and awareness to Dry Eye Disease, a chronic condition suffered by 30% of the population. Our task was to create a brand that captured the personality of the project, whose main features are cleanliness, technology, and humanism. We chose a palette of cool, neutral colors. The dominant white alludes to the clean and tidy quality of the brand; at the other end of the spectrum, the blue-gray hue calls to mind the scientific, objective character of EOS. The brand’s typographic logo is elegant and minimalistic, reinforcing the pure, human nature of EOS’s project.
Target Audience Discovery, Competitor Analysis
Art Direction,Visual moodboard, Logo design, Brand indentity
Front-end Development, CMS Configuration, Analytic web