We designed the logo for the Ulises, a competitive sailing yacht.
Our elegant design echoes the racing boat’s elegance, while its simplicity meets the functional needs of the project—that the logo can be seen, read, and recognized from long distances. We chose a serif typeface in all caps, both to facilitate legibility and to give maximum power and presence to the sailboat’s name. We also designed a personalized symbol, a custom icon for the Ulises based on the crossing of the ship’s main ropes. Our branding is rooted in a range of blue hues, a nod to the most essential element of sailing: the sea itself.
Art Direction, Brand indentity, Logo design, Brand guidelines