uncovercity

[BRIEF]

Uncovercity is an online platform that organizes personalized surprise gastronomic experiences. With an impressive selection of top-notch restaurants in the cities they operate in, they offer a seamless dining experience via an engaging clue-based journey to reach the destination.

[THE PROJECT]

Our task was to carry out a rebranding that was more in line with the service they offered, more elegant, sophisticated, and even mysterious. We chose a color palette based on purple, which evokes elegance, and in contrast, some yellow tones that are cheerful and stimulating. We applied this new identity both on social media, their website ecosystem and corporate merchandising