Zriser

[BRIEF]

Zriser is a family office that was founded in 2007 by the Luján brothers with the aim of creating long-term value through diversified management of their business, technological, and real estate assets.

[THE PROJECT]

Our work consisted of creating a new brand identity without altering its existing essence. After a naming review, we removed the word “grupo” (group) from the logo since, after a long and successful journey, the company has its own standing and recognition with the word Zriser. Simultaneously, we opted for the use of the Optician typeface for the logo construction, giving more weight and stability to the name. This font is the most legible one available, which is crucial as the logo will be displayed on large buildings as well as small documents. As the brand’s symbol, we used three rectangles forming a square, symbolizing the three brothers of the family. To add a more modern and refreshed touch, we decided to maintain red as the primary color, accompanied by navy blue, which not only brings a fresher vibe to the brand but also alludes to the more technological aspect. Finally, to fully activate the brand, we worked on redesigning their website with clearer and more effective communication, aiming to position the company as a leader in its sector.